It doesn’t take a competitor to kill your business. First in a series.
Business Lessons from the US Submarine Force.
As some of you know, I spent about a decade in the Navy. I ran nuclear power plants on fast attack submarines. If you’re into seriously cool, I highly recommend it. One does have to be get used to 18 hour days, on watch for 6 hours, work for six hours, sleep for six hours, if you’re lucky. That’s a story for another day, you just learn to tell time by whether the cooks are serving breakfast or not.
This series is a bit of a personal challenge. I have been yak shaving on writing these into a book, since before I heard the term. A couple of my friends from the Navy finally said, just do it.
Lesson One: It doesn’t take a competitor to kill your business.
It was my first day at sea, we had just finished the “maneuvering watch.” That’s submarine for everybody in place for going into and out of port. We were on the surface for the next few hours as we moved to our dive point. This was the perfect time to “field day.” That’s Navy for clean. Marketing at it’s finest, the phrase for a day of sports outside in grade school becomes cleaning - perfect!
Our theme for this field day was small valves. It gets better! We have themes for cleaning! Anyway, the Chief pairs me up with a more experienced Electrician in our division and says “Don’t let Smith turn any valves that will kill us!” Whoa, what?!?!?! Kill us!

I get a short explanation that the area we are cleaning houses our air conditioning plants. Air conditioning refrigerant and your lungs do not co-exist well. Who knew? I got the intel on a number of other things in my new home.
Sea pressure is 44 lbs per square inch for every 100 feet below sea level you are, that doesn’t sound pleasant. We knew too well about our shipmates on eternal patrol.
Fire spreads incredibly well in a closed environment that is essentially round.
We had atmosphere control equipment that reduced CO and CO2, if they don’t work it’s a bad day.
There is an Oxygen Generator. Nicknamed “The bomb,” because it “does God things,” takes water and makes one thing that likes to burn and one thing that likes to explode. See above for fire and explosions being bad.
Who needed enemy submarines to kill us? There were a number of ways for us to end up in Davey Jones locker on our own! That’s the lesson here.
What are the things in your business that are as risky as your competitors?
Do you have systems that can fall apart? Is customer service up to par?
Are you prepared for a market downturn? Still trying to sell buggy whips?
Do you only have one revenue stream that could be several, to mitigate a loss of one?
The thing about being on a submarine is that you drill and drill and drill for situations that can happen. What if? What if plan A fails? What if plan B isn’t effective? That’s why every person on a submarine goes through a qualification process that is heavily geared towards knowledge of “the boat” (our business) and if you didn’t qualify, we canned you. We had a saying “Life is Simple, …either you’re qualified or you’re Not!” - but that is Lesson Two…
Chuck Smith Leadership, Submarine business lesson Submarine business lesson