Are we implementing or playing with toys?
I am an educator and an implementer, so I sometimes wonder if we are having the correct conversations about tools.
Here is my basic question when I look at any implementation. How are we effecting the 3Ps?
1. People (P1) - This is a big one and the social media folks are correct when they say you have to focus here. If you don’t get this one right, the project will fail. Unfortunately, I often see people skip to P2 without any regard to P1 or P3.
2. Platform (P2) - Actually this is technology platform. Put your favorite gadget, widget, shiny in here - it all works. How do I use twitter? Can I use Facebook to drive more traffic in my store or to my website? Which is better the iPhone, Blackberry or Droid? Excuse me, what are you going to do with it? How are you upskilling the people using it and how are you addressing P3 with it?
3. Processes (P3) - Ah, so how are you going to change the game with this new shiny that you have? What am I going to start doing? Perhaps more importantly, What am I going to stop doing? Is my process in control enough to measure the results of my shiny new widget or should I start to get a handle on my existing process so that I can measure the ROI of this brave new platform?
My experience has been that many people will focus on the Platform and not address People or Processes. When that happens, they do not get desirable results. This leads to the inevitable assumption that the Platform doesn’t work.
I’m curious about what you think? Are there enough people working on implementing? Or are many people just playing with toys?
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